Which one should Picnic pursue first and which ones should it choose not to do at the present time? What are the pros/cons of each? Outside research is strongly encouraged!

LIVE CASE PROMPT

Clayton Wood, CEO of Picnic

Email: clayton@hellopicnic.com

Profile: https://www.linkedin.com/in/claytonwood (Links to an external site.)

Company website: https://www.hellopicnic.com/ (Links to an external site.)

Press articles: https://www.hellopicnic.com/press

Michael Porter has said that the essence of strategy is not only what you choose to do, but what you choose NOT to do. Evaluate the following three potential customer opportunities for Picnic. Which one should Picnic pursue first and which ones should it choose not to do at the present time? What are the pros/cons of each? Outside research is strongly encouraged! [Click HERE for more details from Clayton’s slides]!

Opportunity A: Disney
Opportunity B: Yum! Brands (Pizza Hut)
Opportunity C: Centerplate