COMPETENCIES
3006.1.1Effective Communication
The graduate communicates effectively, both in writing and speaking, within an organizational setting.
3006.1.5Use of Technology for Communication in the Digital Age
The graduate utilizes appropriate technology and/or social media to communicate effectively.
INTRODUCTION
For this assessment, you will record yourself delivering a multimedia presentation (e.g., Microsoft PowerPoint, Apple Keynote), using the Panopto video recording system.
For instructions on how to access and use Panopto, go to the “web links” section below. To meet the assessment requirements, you must submit your recording URL for evaluation along with your multimedia presentation.
To submit this task, you will upload the recording to the Panopto drop-box folder titled Management Communication BKM1. Once the recording has been uploaded and saved in Panopto’s system, you will retrieve the URL of the recording from Panopto and submit it along with the remaining task requirements for grading.
SCENARIO
Scenario 1:
You are a manager of a company that has recently purchased a smaller company. The purchased company has an existing product, which will now be part of your product offering. The product is a weight-loss supplement called Kamelon. The product has been very successful for the previous owner, but the company had a limited ability to adjust its manufacturing system to accommodate growth as well as a limited potential sales audience. Your role is to oversee and coordinate all aspects of launching the product from the newly acquired company. You have a far greater manufacturing capacity and more potential customers readily available because you already sell several weight-loss related products to a large base of customers.
Kamelon has been proven successful by a research study. The study consisted of 100 participants, 90% of whom lost at least 15 pounds over a reasonable time period. To date, the study participants have successfully maintained their weight loss by continuing to use the product. Of the users, 80% were able to maintain their weight loss with continued use of Kamelon. The 10% of study participants who were not successful may have been unsuccessful because they did not follow the programs protocol. An inherent risk in a weight loss product is the inability to determine whether the product has produced results or if the user has not followed directions. Dissatisfied customers present a challenge as a result.
Your success relies upon your external business partner, Synesthor Inc., who manufactures the pill casing for Kamelon. There is a need for 10,000 pills to be manufactured in the next three months to meet the demands of your customers. Synesthor Inc. is a manufacturing company located in a different country, and you will need to work closely with this partner to ensure their manufacturing operation is able to increase as needed in a just-in-time environment to meet sales demands. Your contacts name at Synesthor Inc. is Fatima Sousa.
You have received a customer complaint via the companys social media page. The customer is extremely dissatisfied, and the complaint has negatively impacted the companys image. The customers complaint is as follows: Kamelon does not work! Ive been using this for a week, and I havent lost anything! Im going on vacation in a couple of weeks and I was hoping to shed a couple of pounds before I left for my trip. Unfortunately, I do not foresee this happening. No one should buy this product! As a faithful member of several weight-loss groups, I will not recommend this product to anyone in my groups.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. An originality report is provided when you submit your task that can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
A. Using the same scenario chosen in Task 1, design a multimedia presentation (e.g., Microsoft PowerPoint, or Apple Keynote) (suggested length of 57 slides and 710 minutes) in which you motivate the current company employees from your chosen scenario about the product by doing the following:
1. Summarize the product from the chosen scenario for the current company employees.
a. Identify three important points regarding the product from the chosen scenario.
2. Create an audiovisual recording of yourself delivering your presentation, using the Panopto system, incorporating your multimedia presentation.
a. Demonstrate confidence, credibility, and professionalism while delivering a well-organized presentation.
Note: The video should feature you visibly presenting the material wearing professional attire (i.e., not in voiceover or embedded video) and should simultaneously capture both you and your required multimedia presentation. The presentation should be clear and well organized, and you should demonstrate strong communication skills and represent a strong professional appearance. You must submit your multimedia presentation with this task.
B. Write an executive summary (suggested length of 1 page) based on your multimedia presentation.
C. Acknowledge sources, using APA-formatted in-text citations and references, for content that is quoted, paraphrased, or summarized.
D. Demonstrate professional communication in the content and presentation of your submission.
