Read Sidebar 7-4 on page 527.  After you have read the section answer the following questions:

1) Does it surprise you that a researcher could determine so much specific information about someone using only their search queries?

2) What role should government play, if any, in regulating access to this information?

3) Businesses are going to resist any effort to control access to this data as they use it to market products and services to consumers.  How do you feel about this practice?