Apply critical thinking to construct persuasive arguments.
A marketing researcher will usually be expected to present a marketing research report based on the results of the research. In this assessment, you will act as a market research consultant and compose a narrated PowerPoint presentation on the value of a market research journal article. As you prepare this marketing research presentation, you will engage in demonstrating the following professional competencies of a marketing researcher:
Sell ideas and persuade others
Create and edit reports
Professional presentation
Marketing researchers must communicate with all stakeholders to develop accurate results when presenting a marketing research report to organizational leaders. The goal of the presentation is to sell and persuade the results of the marketing research, whether they favorably or unfavorably help to solve the research problem, or to help capitalize on the research opportunity.
A credible and appropriately designed research study will render valid results that should provide guidance to decision-making leaders. Additionally, it is essential that marketing researchers use time management while creating and presenting the results of a marketing research report. Although the terminology may differ among industries, the basic format for presenting a marketing research report discussed in Chapter 13 of your textbook will help you, as a researcher, to plan and prepare your verbal presentation of a marketing research report.
Directions for Completing this Assessment
You will use the Purdue Global Library to locate a marketing research study in an academic peer-reviewed journal. Using the marketing research study, you will prepare a professional verbal presentation in a PowerPoint presentation with a narration, and written notes accompanying each slide.
Using PowerPoint, design a (10-14 slide) narrated presentation using the marketing research report outline as described in Chapter 13 of your textbook.
Visit the Academic Writer platform to learn about research design and reporting. Academic Writer is APA’s authoritative solution offering you a complete digital environment for learning and writing research reports and academic papers. Complete the activities within the Academic Writer learning environment found in the Purdue Global Library. Use the following instructions to navigate to the Academic Writer learning environment to learn about topics in this assessment:
1) Access the Academic Writer under Academic Tools in the left navigation of your course.
2) Select the Learn tab.
3) Select Tutorials
4) Select the tutorial links:
How to report scientific research
5) Then, select the button that states “Start Learning”
Complete the following requirements to successfully execute this assessment:
Review a scholarly article found in the Purdue Global Library on global marketing research.
The marketing research article must be relevant to a specific industry, business, or product.
The marketing research article must be published in a peer-reviewed academic journal.
The marketing research article must be published within the past 10 years.
The marketing research article should have some relationship to global marketing research from a collaboration and competitiveness perspective.
Presentation Design: 2-3 slides recommended
Design a professional title slide.
Format, and build a table of contents.
Use a consistent, and professional presentation design throughout the PowerPoint.
Executive Summary: 1 slide recommended
The executive summary presents the major points of the report.
The executive summary conveys how, and why the research was undertaken.
The executive summary summarizes the key findings and suggests future actions.
Introduction: 2-3 slides recommended
The introduction contains relevant background information based on the literature review regarding the marketing research study topic.
The introduction discusses specific research objectives, and questions the study was designed to answer.
The introduction provides an explanation of the hypotheses in detail.
Research Methods and Procedures: 2-3 slides recommended
Explain the research designed employed in the marketing research study.
Communicate the primary and secondary research collection methods and procedures.
Explain the sampling processes used in the marketing research study.
Data Analysis and Findings: 2-3 slides recommended
Data analysis is presented using supporting tables, figures, and graphs.
Findings of the study are logically arranged to correspond with each research objective, or research question listed in the report.
Data analysis and findings of the marketing research study are explained in a straightforward fashion without technical output and language.
Conclusions and Recommendations: 1 slide recommended
Explains the research designed employed in the marketing research study.
Communicates the primary and secondary research collection methods and procedures.
Explains the sampling processes used in the marketing research study.
Verbal Narration (View this recommend source: Speaking Effectively) and Notes
Speak loudly enough to be heard; varying voice pitch and volume to ensure audience interest and attention.
Pronounce words correctly and enunciate clearly.
Deliver your narration in an academic/professional tone.
Minimize background noise.
Each slide has professionally written notes substantiated with research.
Apply proper current APA style formatting, and use APA style referencing on the slides and in the notes section of each slide of your presentation (one reference slide required).
Rubric:
Include a title slide, reference slide, and use headings.
In the notes section of each slide, include notes explaining what you say in the verbal narration.
Design the PowerPoint presentation using a professional template.
Use research resources from reliable and/or scholarly sources
Use focused, concise, organized writing.
Articulate at a college level.
Few, or no grammar or punctuation errors.
Use non-offensive, inclusive, and respectful language.
Write and speak in the third person to develop your marketing research deliverable.
Your deliverable must be submitted to the Competency Assessment Dropbox.
Respond to the inquiries in a thorough manner, providing specific examples of concepts, topics, definitions, and other elements asked for in the questions. Your paper should be highly organized, logical, and focused.
All parts of this assessment must be written and spoken in Standard English, including correct spelling.
You should paraphrase the material and use in-text citations to justify your discussion. Avoid using quotations. Ensure you are properly paraphrasing from your sources. For a refresher on paraphrasing, view this short video on paraphrasing and explore the additional resources prior to starting your assessment. You can access tutorials, how-to videos, tutoring services, and more by visiting the Academic Success Center.
A separate slide at the end of your presentation should contain a list of references, in current APA format. Use the Library for research.
Be sure to include references for all sources and cite them using in-text citations where appropriate. Review the writing resources for APA formatting and citation found in Academic Tools. Additional writing resources can be found within the Academic Success Center.
