Discussion 1:
discussion question focuses us on better understanding global marketing concepts. In your main post, be sure to use all of the marketing terms bulleted in the prompt (bold and underline the terms in your post), and demonstrate your understanding of these concepts/theories by applying them to one of the following companies:
- Gap
- Motorola
- Lenovo
- Starbucks
- Apple
Below are the marketing terms required to be highlighted throughout the post
Global marketing
Marketing mix
competitive advantage
Product or market expansion framework
driving forces affecting global marketing
Restraining forces affecting global marketing
Your initial discussion post should be 250 words. Do not forget to cite your textbook and any other sources used to support your ideas.
Discussion 2:
- Choose a global company and a single market in which it operates.
- Discuss the factors that constitute the economic environment of this type of business.
- Explain why it is important to understand when markets are at different stages of economic development.
- Explain how the World Banks four-category classification system, which measures gross national income (GNI), adds value to an organization.
Your initial discussion post should be 250 words. Do not forget to cite your textbook and any other sources used to support your ideas.
