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Decisions / Decision Summary
Interior Styling Safety Quality TotalMaximum 11 12 11 12Firm Maximum 8 8 7 9Cost to Increase by 1 (mill.) $333 $370 $493 $462 $1,658Est. cost savings of increase(mill.) $7 $2 $4 $2 $15
Increase Attribute: No No Yes NoCurr. Expenditure (mill.) $0 $0 $493 $0 $493
Technology
Dev.Center Project Class Size HP Interior Styling Safety Quality
BaseCost*
CurrentExpense
(mill.)Maximum: 8 8 7 9
1CA001New VehicleLaunching Now
AEV 50+0150+0
6+0
5+0
5+0
7+0 $26,524 $455
2 no project
3 no project
Construct a new center for $659 Million Total Expense: $455
* Base cost only; use the Pro-Forma for a projection of the unit cost when you launch the upgrade.
Product Development / Projects
No concepts were created in this year
Product Development / Concepts
Corporate Advertising Millions North $30 South $30 East $10 West $10Social Media $35Direct Marketing $25Total $140
Ad Themes
Segment Targets
Marketing / Corporate
✓ Interior ✓ Styling
✓ Safety ✓ Quality
✓ Performance
Showroom
StratSimManagement Past Start 1 2 Year 3
Stock Price: $46.67Introduction Company Market Competition Tools Decisions
Firm C © 2022
4/9/22, 9:44 PMStratSimManagement @ Interpretive Simulations
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✓ Value Seekers (1) ✓ Families (2)
Singles (3) ✓ High Income (4)
✓ Enterprisers (5)
Vehicle Class MSRPDealer
DiscountAdvertising
(millions)Advertising
ThemePromotion
(millions)
SalesForecast
(000's)
RemoveFrom
MarketCA001 A $45,000 10.0% $30 Safety $10 100 NoCafav F $29,361 13.0% $40 Safety $30 200 NoCamini M $30,144 12.0% $20 Quality $20 200 NoClimax L $41,997 18.0% $30 Styling $15 100 NoTotals $120 $75 600
Marketing / Products
Total North South East WestFull Coverage 800 200 250 150 200Established 401 96 109 97 99Sched. Change 4 1 1 1 1Coverage 50.6% 48.5% 44.0% 65.3% 50.0%
Dealer Inc./Dec. (0% limit: ±0) 30 10 10 0 10Coverage with Current Decisions 54.4% 53.5% 48.0% 65.3% 55.0%
Training and Support (mill.) $50 $12 $14 $12 $12 Per Dealer $122,249
Note: The estimated cost of opening or closing a dealership is $2 million. Average overhead per dealer is estimated at $308 thousand.
Distribution
Prev.Sales
(000's)
CurrentInventory
(000's)
ScheduledProduction
(000's) Flex
RetoolingCostsMill. $
CA001 0 0 50 Yes $79Cafav 176 0 250 Yes $134Camini 256 0 150 Yes $0Climax 136 0 200 Yes $120Total 567 0 650 $333 Capacity (000's) 511Scheduled Production 650Over Capacity Charge (mill.) $425 Est. Plant Cost for Add'l 100k Mill. $ $801Capacity Change (000's) 0
Manufacturing
Est. Plant Cost Mill. $ n/aEst. Plant Sale Price Mill. $ n/a Book Value Mill. $ n/a Loss on Sale of Plant Mill. $ n/a
4/9/22, 9:44 PMStratSimManagement @ Interpretive Simulations
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Current Cash Balance $5,290MPurchase 1 Year CD @ 3.5% $0M
Finance / Cash
Current Stock Price $46.67Current Shares Outstanding 265MCurrent Market Value $12,368MIssue Stock (Negative value is repurchasing.) $0MDividends Paid $500M
Finance / Stock
Short-Term Debt Loan Balance @ 8.0% $4,891M Loan Repayment $4,891M Long-Term Debt Current Bond Rating BB Issue Bonds @ 6.0% $4,891MBonds Outstanding Year #1 @ 6.0% $238M Total Debt $5,129M
Finance / Debt
Incident ChoicePlant Automation Invest in plant automation. (Cost: 10% of cost to build current capacity)
Special Decisions
