ZARA: Achieving the “Fast” in Fast Fashion through Analytics

2

page

(no need to follow any writing format such as MLA or APA) addressing the following questions:

1. What IS key features has Zara utilized in their operations supply chain to gain a competitive advantage over other retailers? (2 points)

2. Give an example of another industry where Zara's quick-to-market approach could build sustained competitive advantage for a firm. (2 points)

3. How does Zara utilize collaboration to drive design changes in the company? (2 points)

4. What features in Zara's enterprise system allow for seamless communication between customers and representatives of the retailer? (2 points)

5. Is there any technology improvement you can think of that Zara could utilize in their enterprise system to their advantage? (may require outside research) (2 points)