Artificial intelligence has been the core of research for all tech companies. You may have experienced some of it such as Siri Alexa & Google
Digital marketing experts are searching for ways to utilize AI in personalizing customer service.
What are the upcoming trends in AI?
How can AI be used to customize customer experience?
Do what are the major risks in using AI in marketing?
Notes: answer all the questions, use at least 6 sources attached and 3 additional sources.
Sources:
Chintalapati, S., & Pandey, S. K. (2021). Artificial Intelligence in Marketing: A systematic literature review. International Journal of Market Research, 64(1), 3868. https://doi.org/10.1177/14707853211018428
Hackl, C. (2021, September 17). The metaverse is coming and it’s a very big deal. Forbes. Retrieved February 17, 2022, from https://www.forbes.com/sites/cathyhackl/2020/07/05/the-metaverse-is-coming–its-a-very-big-deal/?sh=450671b5440f
Marr, B. (2021, December 10). 10 business functions that are ready to use artificial intelligence. Forbes. Retrieved April, 2022, from https://www.forbes.com/sites/bernardmarr/2020/03/30/10-business-functions-that-are-ready-to-use-artificial-intelligence/?sh=258995973068
Marr, B. (2021, December 10). The 7 biggest artificial intelligence (AI) trends in 2022. Forbes. Retrieved April, 2022, from https://www.forbes.com/sites/bernardmarr/2021/09/24/the-7-biggest-artificial-intelligence-ai-trends-in-2022/
Meyersohn, N. (2019). Dawn says you’re washing your dishes wrong | CNN business. CNN News. Retrieved April, 2022, from https://www.cnn.com/2019/12/17/business/dawn-powerwash-spray-procter-and-gamble/index.html
Talbot, P. (2020, October 12). Sponsorship valuation enters a new world. Forbes. Retrieved April, 2022, from https://www.forbes.com/sites/paultalbot/2020/10/12/sponsorship-valuation-enters-a-new-world/?sh=6d6884f26f7c
ULOOP, (2021, January 30). Artificial Intelligence (AI) in Digital Marketing Market 2021-2028 reshaping marketing trends with IBM, Google, Facebook, Instagram, Amazon, Intel, Microsoft, NVIDIA, Salesforce – The Courier. UWIRE Text, 1. https://link.gale.com/apps/doc/A650108868/AONE?u=toro15002&sid=ebsco&xid=69f40779
Brenner, M. (2021, November 17). How Will AI Change the Face of Digital Marketing in 2022? Marketing Insider Group. Retrieved April 6, 2022, from https://marketinginsidergroup.com/artificial-intelligence/how-will-ai-change-the-face-of-digital-marketing/
De Cremer, D., & Kasparov, G. (2021, August 30). AI Should Augment Human Intelligence, Not Replace It. Harvard Business Review. Retrieved April 8, 2022, from https://hbr.org/2021/03/ai-should-augment-human-intelligence-not-replace-it
Lambert, F. (2022, January 26). Tesla AI Director: I believe Tesla Bot is on track to become the most powerful AI development platform. Electrek. Retrieved April 9, 2022, from https://electrek.co/2022/01/26/tesla-ai-director-bot-on-track-powerful-ai-development-platform/
Marr, B. (2021, December 10). The 10 Best Examples Of How AI Is Already Used In Our Everyday Life. Forbes. Retrieved April 8, 2022, from https://www.forbes.com/sites/bernardmarr/2019/12/16/the-10-best-examples-of-how-ai-is-already-used-in-our-everyday-life/?sh=136c2bdd1171
