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ACCT 370
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EXCEL PROJECT: COMPETITOR ANALYSIS ASSIGNMENT INSTRUCTIONS
OVERVIEW
Competitor #1 Income Statement (Tab 5), Competitor #1 Balance Sheet (Tab 6), Competitor #1
Cash Flows (Tab 7), Competitor #2 Income Statement (Tab 8), Competitor #2 Balance Sheet
(Tab 9), Competitor #2 Cash Flows (Tab 10), Historical and Competitor Ratios (Tab 11)
INSTRUCTIONS
Continue in the same Excel workbook prepared in Module 2: Week 2, adding the following
tabs:
o The 5th tab and 8th tabs in your Financial Statement Analysis Template must be
labeled (Competitor Company Name) Income Statements.  (Replace
Competitor Company Name with the name of the competitor.)
Include  the  latest  three  years  of  income  statements  for  your  competitor
based on SEC filings.
Ensure that the worksheet includes a header with:
Company Name
Financial Statement Name (Income Statements)
Financial Statement Dates
Denomination level ($s in millions or thousands, etc.)
o The 6th and 9th tabs in your Financial Statement Analysis Template must be labeled
(Competitor Company Name) Balance Sheets.  (Replace Competitor
Company Name with the name of the competitor.)
Include  the  latest  three  years  of  balance  sheets  for  your  first  competitor
based on SEC (10-K) filings.  (Note: Some 10-Ks only provided 2 years of
balance sheet data.  You may need to download the second most recent 10-K
for your company in order to obtain 3 years of balance sheet data.)
Ensure that the worksheet includes a header with:
Company Name
Financial Statement Name
Financial Statement Dates
Denomination level ($s in millions or thousands, etc.)
o The  7th  and  10th  tabs  in  your  Financial  Statement  Analysis  Template  must  be
labeled  (Competitor  Company  Name)  Cash  Flows.    (Replace  Competitor
Company Name with the name of the competitor.)
Include the latest three years based on SEC (10-K) filings.
Make  sure  that  the  Income  Statement,  Balance  Sheet,  and  Cash  Flows
Statement tie in as follows:ACCT 370
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Net Income from Income statement agrees with Net Income on the
Statement of Cash Flows
Ending  Cash  Balance  from  Statement  of  Cash  Flows  agrees  with
Cash in the Balance Sheet
o The  11th  tab  in  your  Financial  Statement  Analysis  Template  must  be  labeled
Historical and Competitor Ratios
The  list  of  ratios  to  be  included  are  as  follows.    They  should  be  grouped
under the headings, as shown:
Liquidity Ratios
o Current Ratio
o Quick Ratio
Leverage Ratios
o Debt to Total Assets Ratio
o Debt Equity Ratio
o Long-Term Debt to Equity
o Times Interest Earned Ratio
Activity Ratios
o Inventory Turnover
o Fixed Assets Turnover
o Total Assets Turnover
o Accounts Receivable Turnover
o Average Collection Period
Profitability Ratios
o Gross Profit Margin
o Operating Profit Margin
o Net Profit Margin
o Return on Total Assets (ROA)
o Return on Stockholders Equity (ROE)
o Earnings Per Share (EPS)
o Price Earnings Ratio
Calculate the ratios for your chosen company for the last three years, linking
the ratio calculations back to the historical financial statement tabs (Tabs 2-
4) using formulas.ACCT 370
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Calculate  the  ratios  for  each  of  your  companys  competitors  (most  recent
year only), linking the ratio calculations to the competitor financial
statements shown in Tabs 5-10 using formulas.
Using the internet, locate the industry averages for the ratios listed above,
and include them in the final column of the ratio tab.  Include a footnote on
the tab to identify the source of the industry averages.
o Other instructions:
The Excel workbook should be professionally formatted.  Professional
formatting includes:
All numbers are formatted similarly.  The use of decimals, commas
for thousands, and other formatting is consistent.
Dollar  signs  are  included  in  the  first  and  last  numbers  of  each
column.
Subtotals and totals are preceded by a single underline.  Totals are
followed by a double underline.
Line  descriptions  are  indented/bolded  in  a  manner  that  makes  the
spreadsheet easy to read.  
All totals and subtotals in the competitor financial statements as well as the
ratio calculations should be calculated using formulas.  
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.ACCT 370
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