How do you define big data? What are the implications from the three industry trends (Three Vs), presented in the textbook, by the Gardner Group? Three Vs presented in the textbook are as follows: Volume, Velocity, and Variety. 

• Instructions:  Your response to the initial question should be 250-300 words.   There must be at least one APA formatted reference (and APA in-text citation) to support the thoughts in the post as needed.  Do not use direct quotes, rather rephrase the author’s words and continue to use in-text citations.