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Objective of the assessment

1. Demonstrate an understanding of the theories surrounding SME development/growth/survival and how they relate to the wider environment of business

support and economic development.

2. Assess the relevance and impact of Government initiatives in relation to the needs of SMEs, especially during start up phases.

3. Develop and evaluate business idea and plan taking into account issues such as resources management, business/market research, team management and

presentation.

4. Demonstrate critical self-reflection and self-evaluation of their personal development through experiences and team activities.

Description of the Assessment

Individual Assignment (100%)

Word limit: 2000 words (+/-10%, excluding cover page, appendix and references) **

please state your word count at the end of the references **

PART I (50%):

Using the Business Model Canvas to visualizing the resources needed for a new business opportunity that you’ve identified to develop a new start-up

venture based in the UK.

PART II (50%):

Evaluate yourself and illustrate, to what extent, you enjoy being an entrepreneur.

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** Your answer in each of the two parts must relate to relevant theories/frameworks/concepts and examples. **

UG mark bands, degree equivalent and grade point bands [Senate Regulation 2] are:

Indicative Mark Band Degree class equivalent Grade Grade Point

90 and above 1 A* 17

80-89 1 A+ 16

73-79 1 A 15

70-72 1 A- 14

68-69 2.1 B+ 13

63-67 2.1 B 12

60-62 2.1 B- 11

58-59 2.2 C+ 10

53-57 2.2 C 9

50-52 2.2 C- 8

48-49 3 D+ 7

43-47 3 D 6

40-42 3 D- 5

38-39 Fail E+ 4

33-37 Fail E 3

30-32 Fail E- 2

29 and below Fail F 1

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Criteria Grade descriptors

and above 60-69 50-59 40-49 30-39 and below

Shows an understanding of theory and concepts, and an ability to critically assess them.

Weighting 30%

Clear demonstration of a sophisticated, critical and

thorough

understanding of

business

opportunity

identification and

the elements of

business plan with

substantial

references.

Clear demonstration of a well-developed, critical and comprehensive understanding of business opportunity identification and the elements of business plan with good references.

Demonstration of a

critical and substantial understanding of business opportunity identification and the elements of business plan with appropriate references.

Provides evidence of some critical understanding of business opportunity identification and the elements of business plan with a few appropriate references.

Work does demonstrate evidence a partial but uncritical understanding of business opportunity identification and the elements of business plan and there is limit references.

Work does not demonstrate understanding of business opportunity identification and the elements of business plan and there is absence of references.

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Supports

arguments with clear, effective examples.

Weighting 20%

Excellent relevant

examples are

evident,

exceptionally clearly

articulated and

evidenced to the

questions.

Good relevant

examples are

evident, clearly

articulated.

Appropriate

relevant examples

are evident and

articulated.

Some relevant

examples are

evident.

Limited evidence. No evidence.

Overall

Structure and

Presentation

Weighting 20%

Exceptionally

competent and

fluent use of

expression.

Confident and

excellent use of

language.

Appropriate citation

and references

format.

Well expressed. Clear and appropriate use of language. Appropriate citation and references format.

Well expressed. Clear and appropriate use of language. Appropriate citation and references format.

Adequately expressed but some inconsistencies apparent. Adequate use of language. Appropriate citation and references format.

Deficiencies in expression. Inconsistent and inadequate use of language. Inappropriate citation and references format.

Very poor and mostly inarticulate and incomprehensible. Inappropriate citation and references format.

Critical

Thinking,

Analysis and

Synthesis Skills.

Weighting 30%

High degree of

ability to structure

and synthesize

information and

argument that

provides clarity

throughout the

work. Analysis is

appropriate and

precise and

supported by

original argument.

Competent ability to

systematically

analyze and

synthesize

information.

Analysis is relevant

and effective.

Argument is well

sustained,

structured and

legitimate.

Analysis is evident

with some reliance

on description.

Some confusion but

most argument is

relevant and

adequate.

Mostly descriptive,

with minimal

analysis evident.

Limited coherent

argument that lacks

focus and direction.

Inadequate

evidence of analysis

and ability to

develop an effective

argument.

No evidence of analysis

and ability to develop

an effective argument.

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