Due Date: 11:59 pm EST Sunday of Unit 6
Points: 100
Overview: This case traces the development of 3M’s innovative and global culture from its early
days through 2018. The main focus of the case is on the evolution of culture at 3M, and
how this culture drove their global strategy through a continual stream of product
innovations that have taken the company into a large number of different industries. The
case also looks at how management deliberately institutionalized the emerging culture
at 3M by creating rules and procedures that provided opportunities for, and rewarded,
innovative risk taking.
Instructions: You will need to review the case study in your textbook (Case 19), the weekly readings,
and outside research, then answer the following questions utilizing topics covered in
chapters 9 and 10.
• How was the culture of entrepreneurship and innovation nurtured at 3M from the
era of McKnight through to that of DeSimone? How has entrepreneurship been
institutionalized within the company?
• What were the strengths of the organization and culture of 3M during the
McKnight to DeSimone era? What were the potential weaknesses?
• Over their existence, 3M has utilized both related and unrelated diversification.
Please provide an example of each in relation to 3M. How did each type of
diversification work out for the company?
• Utilizing different examples than in question 3, what has 3M done right with their
diversification? What have they done incorrectly? Why?
Requirements:
• Submit a two-three page Word document covering the elements of the
assignment.
• Develop a clear introduction, body, and conclusion. Use paragraph format and
transitions.
• Focus on the quality of writing and content.
BUS411 – Business Policy Seminar
3M: The Innovation Engine – Case 19
• Use elements of APA formatting (title, references, and in-text citations). Abstract
is not required. The title page, reference page, and appendices are excluded in
page length requirement.
• Research and cite at least two academic sources in APA format.
Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.
Evaluation Rubric for SpaceX Assignment
CRITERIA Deficient Needs Improvement
Proficient Exemplary
0-11 points 12-15 points 16-17 points 18-20 points
Introduction Unclear or incomplete.
Introduction with a partially developed thesis.
Introduction with a mostly developed thesis.
Clear, well-developed, introduction and thesis.
0-17 points 18-23 points 24-26 points 27-30 points
Supporting Evidence/ Analysis
Lacks specific, credible, and relevant support. Development of position/argument is inadequate or missing.
Not adequately supported with a limited spectrum of specific, credible, and relevant evidence. Development of position/argument is somewhat thoughtful and persuasive but lacks detail.
Adequately supported with a limited spectrum of specific, credible, and relevant evidence. Development of position/argument is thoughtful and persuasive but lacks some detail.
Well-supported with a broad spectrum of specific, credible, and relevant evidence. Position/argument is well-developed, very thoughtful, and persuasive.
0-11 points 12-15 points 16-17 points 18-20 points
Conclusion Conclusion not included.
Some attempt at a conclusion, but it is not well written.
Good attempt at a conclusion, but more development needed.
Well written and fully developed conclusion.
0-8 points 9-11 points 12-13 points 14-15 points
Clear and Professional Writing
Writing is frequently difficult to understand because of several errors in grammar, punctuation, and spelling. Word choice
Writing is somewhat difficult to understand with errors in punctuation, spelling, and grammar. Appropriate word choice is
Writing is easy to understand despite minor errors in punctuation, spelling, and grammar. Appropriate word choice is used for an
Writing is free of almost all punctuation, spelling, and grammar errors. Appropriate word choice is used for an academic
is sometimes inappropriate for an academic setting. Sentence structure is unclear.
somewhat used for an academic setting. Sentence structure is somewhat clear.
academic setting. Sentence structure is mostly clear.
setting. Sentence structure is clear.
0-8 points 9-11 points 12-13 points 14-15 points
APA Formatting and References
Paper has no APA formatting, or paper has an APA title, but no references or in-text citations. No academic references present or reference formatting has significant errors.
Paper lacks multiple elements of APA (title, references, or in-text citations). One academic reference present but errors in formatting.
Paper lacks one element of APA (title, references, or in-text citations). Two academic references present but may have a few errors in formatting.
Paper has all elements of APA formatting (title, references, and in-text citations). Two or more academic references are present and formatted properly.
