Multinational Enterprise
PROJECT BRIEF
Written Project
Discuss the following topics in your paper:
Give an introduction to your company, your product line, and the countries you choose to investigate/analyze from a trade perspective and why you chose those countries.
Provide detail on the trade issues in each of your chosen countries.
Justify which country you have chosen to focus your business expansion on and why.
What are the mission and vision of the company? Explain to which overall global strategy they apply and describe briefly using the strategies discussed in this course.
What is the current organizational structure of your company? Analyze the type of OS.
Provide a simple SWOT analysis ONLY of the decision to move your product line into the selected country.
What mode of entry have you selected as best for your activity in the selected country? Discuss how the risk appetite of your company has affected your choice of mode of entry. Recall the 3 issues of Dunnings Eclectic Theory that need to be balanced out, i.e., location advantages, ownership advantages, and internalization advantages.
Other issues. Discuss, if applicable, any particular issues anticipated in the functional areas, e.g., human resources (management issues, labor, culture, ethical, personal physical risk, etc.), finance, operations, marketing (any of the 4Ps), legal, political, force majeure events (meaning big unpredictable events, like natural disasters, political upheavals), etc.
Requirements:
An acceptable analysis should be 2500 words (+/- 10%) integrating a minimum of 5 academic sources (evidenced by citations). The word count should not include the title page, an abstract, reference pages, appendices, etc.

Your project must be APA formatted.