Consumerism

I have to explore one of the themes regarding potential dystopia in society as presented in Brave New World. The theme I chose was consumerism. I also have to examine three things:
1. Huxley’s examination of the theme.
2. Current trends regarding that facet of society.
3. Its potential impact on the future of society.
I will need well incorporated textual evdience and quotes from the book as well. The sources must be in academic in nature.