Once each learner has chosen their topic, they need to identify at least 2 recent (no earlier than 2005) articles that address the topic. Each learner is encouraged to identify both a research/scientific (academic) and a practitioner oriented article. The research/scientific (academic) article will assist in providing a comprehensive definition of the topic and a description of key aspects of the topic, whereas the practitioner oriented article will provide more how to information.
1. (Section 1) Define and briefly describe the topic using the information provided in the articles and other sources if necessary (try to secure a comprehensive definition of the topic and identify any classifications, typologies and dimensions e.g. branded video is defined as and has the following types and the first type is made up of the following dimensions , second type is made up of etc.).
2. (Section 2) Identify the key points that the articles are making about the topic and present the information in a series of bulleted statements (suggest that you highlight the key points that the articles are making about using branded video as a marketing tactic). If necessary, expand briefly on each point to assist the reader in understanding the point being made.
3. (Section 3) Briefly describe why the topic is important for organizations (what impact will the topic have on society, organizations, environment etc. (e.g. why are branded videos important for organizations). If no direct information is provided then you need to make thoughtful inferences.
4. (Section 4) Briefly recommend key actions that should be taken with regard to this topic (e.g. how might this practice/activity be executed e.g. how should branded video be developed and deployed? Provide some information about the key general steps required execute this activity, and any other things that support efficient and effective execution (there should be information about recommended steps within the practitioner oriented literature). If no direct information is available then you need to make thoughtful inferences. Section 4 is only applicable if you chose a topic that is an activity or practice.
5. Paper must be structured using the 4 sections indicated above (unless section 4 is not required) and must reference all sources on a separate page at the end (use the APA referencing format – http://www.apastyle.org ). The paper should be 3 pages in length (excluding the cover page and reference page), 11/2 line spacing, 12 point arial or verdana font, normal margins (typically 1 inch all around), cover page with topic title, course name, instructor name and student name and number. The paper must be saved in PDF format
