Here is all the material about the assignment question, please read all of that carefully and follow the marketing criteria the grade A LEVEL.  I will give more detail or guidance in following and adjust it. the reference requires about 30, and all of that MUST comes from high-quality academic sources such as management of academics, etc.  the source i gave u can use into the essay as well. As an essay, MUST in essay style and  CRITICALLY THINKING. THANKS