Zara case analysis paper

Zara：Fast Fashion

Read the Zara: Fast Fashion case (from Harvard Business School case studies–see syllabus materials). Answer the following questions in 3 pages (double-spaced).

1) Describe Zara’s business strategy, including its target market, approach to production, pricing strategy, etc.

 

2) In what ways does Zara’s strategy differ from the strategies of Zara’s competitors? In what ways does Zara have a competitive advantage over its competitors? Do you believe this competitive advantage is sustainable? Why or why not?