The essay’s main idea is to focus on the history, development and impact of McDonald’s logo. The impact on its brand, and on other brands is important. Next, the essay can talk about logos in general and their impact on brands. Later, the essay can compare the logo with other logos in the same area/field. The essay needs to draw on scholarly articles only, and needs to have at least 10 resources. It also needs to be 10-15 pages long, with font size 11 or 12, double spaced. The format is MLA.