For this assignment you will create a standard PR campaign based off of any public figure and or crisis that has happened, past or present. I want you to detail out a plan how to polish their tarnished image and walk through the steps of what it takes to achieve this from beginning to end. Use examples & citations from the book and other sources as well. (Sources can be based off of an PR practitioner’s management of a campaign as well) I’d like to see evidence.
Be sure to include:
Present in PowerPoint
At least 10 slides (not including cover & reference slide)