Print, Television, and Online Media

Print, Television, and Online MediaDevelop a paper on the growth and effectiveness of the following three advertising media:
Print
Television
Digital/online
In your paper, discuss the following subtopics for each type of media:
Stage in their life cycle
Primary target audience
Socio-economic and cultural reach
Future outlook
The paper
Must be four to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at least two scholarly sources in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

These might help you if you want to use them, just trying to help J
Recommended Resources

Websites
ComScore (http://www.comscore.com/)
Nielsen Online (http://www.nielsen.com/us/en.html)

Required Resources

Required Text
Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). New York: McGraw-Hill Irwin.

Chapter 3: The Relationship Among Media, Advertising, and Consumers

Chapter 4: Basic Measurements and Calculations
Chapter 5: Advanced Measurements and Calculations

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