hospitality management

Order Description

here is the new questions 3,4,5 and 6

3. Effectively articulate and debate both intellectual and technical aspect of planning an exhibition and conference.
4. Demonstrate an understanding of professional ethics and responsibilities in relation to artworks/papers, artists/speakers, visitors/audiences, institutions/venues, and funders/sponsors.
5. Display a mastery of managerial, administrative, and practical skills in exhibition making and conference organising
6. Develop a range of writing skills in producing press releases, funding applications, gallery studies, catalogue essays, conference schedules, and proceedings.

This is the work previously and need to be related to question 3,4,5 and 6

Introduction
Heritage is an important aspect in the field of tourism and hospitality. Hospitality for heritage involves the engagement between us as the strangers without invading the boundary of our heritage. Due to modernization, several challenges that arise affect policymakers, managers as well as stakeholders. Competition is also arising in the field of hospitality and tourism. In light of the challenges mentioned above, the department of tourism and hospitality is organizing the 6th conference based on tourism and hospitality that is scheduled to be on 5th November 2016 in Zurich, Switzerland. The theme of the conference is an exploration of the primary challenges, risks as well as opportunities pertaining to development in tourism and hospitality with respect to the cultural heritage. The showcasing of our culture to the potential clients is part of the conference agenda with the aim of marketing our products in order to have fair competition in the market (Kotler, Bowen and Makens, 2006).
The stakeholders such as policymakers, managers, academics and other interested parties will have the opportunity to share valuable ideas and practical procedures. This will enable them to know how to deal with conceptualization, development as well as marketing products from our cultural heritage (Silva and Howard, 2006). Secondly, it will provide the opportunity to discuss the topics of how systematic framework can be used by the culturally based destinations to project their image holistically. The brand identity protection methods will also be discussed.
Body
Purpose of the conference
The development of the hospitality industry is directly linked with growth in tourism which is also dependent on the cultural heritage. It is therefore necessary to have strong relationship between the three disciplines. In order to have clear ideas on how to improve the three disciplines, there is need to collectively discuss the ideas pertaining to the challenges from all the disciplines. This can be achieved by bringing all the policymakers, managers academic and all the interested parties together to liberate on all the issues at hand.
It is noted that the policymakers in all the three disciplines (hospitality, tourism and cultural heritage) have their own interest. Therefore, policies are developed leading to fragmentation in the whole faculty. Bringing all the stakeholders together enable the discussion on factors affecting the industry hence come up with a proposal on common policies that can foster the interrelation between the disciplines. It will improve the level of advancement in terms development.
Through the conference, stakeholders will be able to showcase new ideas with respect to hospitality that can be used to improve the sector. Academics will be able to present the research on different ways of marketing as well as developing hospitality and tourism without depleting our cultural heritage.
The available untapped resources provide new gaps in the market. Tapping the resources can improve the economy. The conference will shed light on the untapped resources in order to attract new investors both locally and internationally. Showcasing our resources in terms of culture to the target audience will enable marketing of our facilities with aim of improving both hospitality and tourism.
Target audience
It is noted that there are fundamental players in tourism and hospitality. They are integral as far the growth and development are concerned. The key players include the investors, policymakers, managers, customers and academics (researchers). The organized conference targeted all the mentioned audience.
Both international and local customers are targeted as they are essential to the growth of the industry. Hospitality is a service industry that solicits both foreign clients as well as local ones. The act of showcasing the content of the hospitality industry in terms of the quality of the service to the potential customers facilitate the awareness of the existing service. It acts as marketing to the industry with the intent of realizing market growth.
The investors are key drivers to the hospitality industry. They provide the required capital to develop the facilities by utilizing the available resources. By inviting the investors to the conference will enable them to get the new opportunities in the hospitality industries. Showcasing how to use utilize the opportunities in the industry encourages investors to make more and quality investment. Policymakers play an essential role in shaping the hospitality industry for future sustainability. They need to learn new ideas on current policies and how to improve the industry by enacting useful laws. The conference will enable policymakers from different countries to share new ideas and discuss the issues that are currently dragging the industry. Manager as well will learn new managerial skills that favor the development of the industry. New managerial skills are integral to the growth of the hospitality industry.
Venue and destination
Switzerland is a European country that is known due to its rugged nature and very numerous natural features. These features are essential to the tourism industry facilitating the development of hospitality facilities. The country has a well-developed hospitality industry making it more attractive to both foreign and local visitors. The conference is scheduled to take place in Switzerland. Due to well-developed hospitality industry in Switzerland, the country was chosen as the best to hold the conference. The venue was Dolder Grand hotel in Zurich. Due to the fact that the conference is targeting audience from Europe, Africa, America and Asia, it was noted that Switzerland is centrally positioned in regards to the targeted audience. It favors the movement of the audience from all the continents mentioned. Its hospitality facilities are also highly developed with well-organized management. This makes it a suitable ground for learning new ideas pertaining to the hospitality industry. Zurich is known for its natural features such as mountains and lakes which are attractive to new visitors. Due to high numbers visitors coming into Zurich town, the town has a good number of well-polished hotels with a large conference center. It was chosen based on the available resources as well as its capability to accommodate more high profile visitors. Besides, Zurich town is safe regarding security hence appealing to many dignitaries. Dolder Grand Hotel is in proximity to other four five star hotels that can accommodate other visitors incase the facility is full to its capacity.
Speakers, events and potential sponsors
The success of the conference will be based on the achievement of the set objectives. In order to achieve the objectives, the conference was organized into events. The speakers are invited to help in realizing the objectives through addressing the topics set for the events. It event will kick off at 8:00 am by registration of visitors. The conference will start by a welcome note from the conference chairman who is Bruno Leroy. Bruno Leroy is a Development Director Germany and Central Europe, Choice Hotels Franchise GmbH. He will welcome all the organizers as well as the visitors to the conference. He will give the direction in terms of topics to be discussed in the conference. Each event will take two hours and the discussion will be led by the speakers for that particular event. Each event will involve discussing particular topics that are selected for the conference.
The first event will be the investment prospect in the hospitality industry. The main topics to be discussed include the following; attractiveness of the hotel investment for the next decade, what areas/cities/destinations are more conducive for hotel chains and market position for the hotels. The speakers will be Takuia Aoyama Vice President Acquisition and Development, Hyatt International (Switzerland) and Raluca Buciuc the Associate Director, Hospitality Advisory Services, Colliers International.
The second event will be about the future hospitality. The topics to be discussed include; the creation of the emotional engagement, technology versus emotions and the required design to create an emotional experience to visitors in a hotel. The speakers include Terence Baker; Reporter on Hotel News in Europe and Alexandra Bertran; Account Manager of Custard Communication. The third and last event will be tourism destination management. The speaker will be Raluca Ciuta who is Director of Cultural Programs.
Conclusion
The topics for the events shall be debated by all the people in attendance. The speakers shall head the debates for each event. The debate will include investors and technocrats from relevant fields to the hospitality. Other in attendance will be representatives from the national authority for tourism, managers of hotels inside the country as well as foreign countries, managers of the consulting firms, representatives from the transport sector majorly airlines, representatives from the ministry of tourism and hospitality and tourism agencies. The conference is sponsored by the ministry of tourism and hospitality. Other co-sponsors include; Dolder Grand hotel, frontline source group and R.D. Jones & Associates. The conference intends to bring new ideas in the field of tourism and hospitality from all regions around the world. The potential investors will have the opportunity to spot new gaps in the market as well as show how to improve the hospitality using the available resources. Academics will be able to note the challenges facing the industry hence initiate research to find the solution. Based on the topics listed for discussion in the conference, the theme will be the better hospitality for future (Jerrard, Trueman and Newport, 2003). The discussion is expected to cover the industry starting from the suitable sites for the hotels through the building design to the quality service required for industry. Among other things to share is the effect of the insecurity to the hospitality industry. It is expected that new ideas from the conference should be used to improve the hospitability. The sector is expected to expand as well as improve the quality of the service offered to customers. The industry is essential to the government as it provides revenue. The revenue enables the government to carry out its businesses.

References
Jerrard, B., Trueman, M. and Newport, R., 2003,. Managing new product innovation. London: Taylor & Francis.
Kotler, P., Bowen, J. and Makens, J., 2006,. Marketing for hospitality and tourism. Upper Saddle River, NJ: Pearson Prentice Hall.
Silva, K. and Howard, D. ,2006,. Hospitality & tourism. New York, N.Y.: Glencoe/McGraw-Hill.

The presentation may include:
? Introduction ? what your exhibition/conference will be about, including clear aim and objectives
? Main Body
– Purpose of the exhibition/conference
– Target Audience for the exhibition/conference
– Chosen Venue and Destination (with justification)
– Chosen speakers, events to be held and potential sponsors
– How it will be managed
? Conclusion ? Overview of the proposed exhibition/conference.

Assessment criteria
a) Logical sequence and development of the initial proposal (given in executive summary format ? see coursework component 1) 25%

b) Evidence of background reading 25%

c) Use of supporting data and evidence 20%

d) Understanding of managing an exhibition/conference 15%

e) Overall presentation 15%

Learning Outcomes Evidenced by this assignment:
3. Effectively articulate and debate both intellectual and technical aspect of planning an exhibition and conference.
4. Demonstrate an understanding of professional ethics and responsibilities in relation to artworks/papers, artists/speakers, visitors/audiences, institutions/venues, and funders/sponsors.
5. Display a mastery of managerial, administrative, and practical skills in exhibition making and conference organising
6. Develop a range of writing skills in producing press releases, funding applications, gallery studies, catalogue essays, conference schedules, and proceedings.

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