Background and History of Macy’s Inc. (approximately 3 pages)
This section draws only from historical records. Be sure to properly cite all sources. This section
should address the following questions:
(1) What was the vision of the founder?
(2) Has the organization achieved that vision?
(3) Has the vision changed over the years?
(4) What was the founders initial strategy for growing the business?
(5) How has that strategy changed?
(6) What challenges has the organization faced? Essentially, this section should tell us how the firm got to where it is today, including relevant sales/growth/decline factors and challenges.